The Real Winner in Ambush Marketing!

With Flipkart launching a teaser called "#AchhaKiya" which started trending on Twitter, Snapdeal jumped in to grab the opportunity to troll them! The audience has obviously seen the rivalry between India's leading e-commerce websites: Flipkart and Snapdeal even before when Snapdeal's Rohit Bansal was ranting about the lack of engineers in India and Flipkart's Sachin Bansal snapped back at him. However, this time they took it to another level and it was seen all over the social media.

Let's have a look:

Well, the story doesn't end here. After all, how could Amazon lag behind in the battle of the brands! Here's what they did:

Ambush marketing is basically an attempt to draw the attention of the audience from one brand to the other through various creative efforts. It has turned out to be an extremely effective form of marketing in the recent times. Ad agencies consider it the most contemporary and innovative strategy to create a buzz among the viewers.

And this is not it! So many brands have been victimized by Ambush marketing! For example Housing.com, recently came up with a hoarding “Start your new life today, Look up”, and then this is what Common Floor had to say:

So does it work? People ask! Well the answer is a resounding YES! Ambush Marketing is probably the most belligerent, blatant, in-your-face, unapologetic yet successful attempt to catch the attention! It may have short term benefits, but yes, a brand became noticeable! In the world of advertising, sarcasm and sattire is something that will always be appreciated!

If used correctly, it will help a brand score brownie points in the world of marketing and promotions! If you are wondering whether it is legal and ethical, yes it is legal. Unlike piracy there are no laws governing ambush marketing. About being ethical, it depends on your core values. If you are a brand that does not believe in putting another brand down, you will not do it! But there's no harm! The audience loves it.

So are you ready to get ambushed? Or are you planning to give it back? The choice is yours!www.twitter.com/tweeterellaah

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The more you start living like you don't give a fuck about him, the more he keeps haunting you! Just as you have perfected the art of putting him away from your thoughts, he just can't stop coming into your dreams! Why is it so? Why is it that when you say you've moved on and just as he appears you feel sabotaged like the burning end of a cigarette! When you very well know he doesn't need you, nor is he ever going to come up and meet you; fantasies just refuse to leave you, You can't stop thinking about what you could have done in the past that would have made all the difference, words that you should have said, things that you shouldn't have done!

Perhaps that is what life is; you may write as many words on your cellphone or on your computer, but destiny is not a screen with a touchpad! And that is why you don't get what you want, what you get is all what you deserve! Just as you made someone sad, life will put up things that are bad! And you wont have any control over it. That is what DESTINY is! :(

The unposted letter

I read this somewhere .. wanted to share it with you!  

To Whomsoever It May Concern (if you end up reading this, i:e):
“I BELIEVE IN 2 THINGS- SMILES AND TEARS. HERE YOU WILL GET BOTH. YOUR ASS BELONGS TO ME. WELCOME TO THE PLANET.”- LIFE

On the outset of it, they told me- “study…work hard, get good grades, get a job and it will be all fine”. Either it was my age, or that I had grown up listening to fairy tales… I believed them. Today, 19 years down the road, I feel different.

This is not a letter of a frustrated teenager, no…not one bit. But yeah, there is a spark…a spark waiting for the right moment to catch a fire. Today, I am half an engineer (that is to imply, I have completed 2 years of my college life). I was told engineers solve problems….they make life easy for the people out there. All I can see myself doing is quite not similar to that they promised. They lied! And so they lie to each one of us, right from point when we step inside the school with a water bottle, sharped pencil, books and a eye full of hopes, to the point when we enter the college thinking that life is one big party and we are gonna change things. Well SURPRISE-SURPRISE… party’s over folks. There is 9 out of 10 chance that 2 years later I will either be packing my bags for a post-graduate degree or I will be sitting in front of a computer and working my ass off to earn someone else a profit and work harder to earn more and get my salary taxed. Fast forward 6 years or so, I will be married to a girl….people will eat and dance away at my marriage at my expense and 5 years later I will have a kid in front of me…with the same story to tell “study…work hard..get good grades, and it will all be fine”. But that’s how it works, isn’t it? That’s how it has been working for ages! That’s the so called mystery “life”…before you even notice…its puff… gone, like a fart in the air!

It does not matter which breed you are, you know? Engineer, lawyer, doctor, economist, commerce student…. It all boils down to the same story. You know it, I know it… we just pretend to fool each other. It all boils down to the same story…unless….unless we stand up and decide to do something about it! I mean, frankly speaking, I wont mind if people end up calling me a bad engineer. Because maybe this was not where I belonged. Maybe even if I could solve the set of equations an average student cant…I did not actually want to solve them. Maybe my brain ended up being a burden than a blessing.

Let’s be honest, there is an 8 out of 10 chance (forgive the mathematical lingo..am still an engineer :P ) that you are chasing an American dream. It’s a use of 2 mere words to say, a Lamborghini in the garage, a Victoria secret’s model in the bed, and a million dollar in your pocket(that being the pre-requisite of the other two..am sorry, but that’s how it works here). The aim of this letter is not to stop you from dreaming..no I cant do that, its your life, your dream and above all…there is not a faster car that Lamborghini and not a hotter girl than a Victoria secret’s model. The aim of this mere, afternoon written letter, is to possibly "awaken" to a better dream. (note- possibly).

We live in a very cynical society. A 18 year old boy decides to end up his life, cause the chick he liked did not reciprocate and another girl cries long lonely nights cause the long distance relationship she was in, was a mere joke! (Well they made 3-g video calling for the LDR people, kudos..you are neck deep in trouble). We use social networking sites, keep track of all our friends but loose track of our time. We like and comment on everybody’s problem but solve none…mostly cause we are busy updating ours. I can keep on piling up, but it all comes down to the fact that we end up being a part of the same “American pie” or the indian “khichdi” whichever way you like it. Its all mixed up, no sense of individuality. No one cares if you own the coolest pair of boots in the campus, or the sexiest hairstyle or even if you have the highest grade in your batch. Cause unless you are Michael Jackson or Mahatma Gandhi, no one gives a rat's ass if you were here.

So if you have come thus far reading this letter, I am sure arrogance and ego is none of your problems and that you have understood the direction/dream I am talking about. The dream where making noise matters more than making money. The dream, they sold you when you stepped out of your doorsteps. The dream which was, and hopefully is, ours.

-          Anonymous

P.S- I wont sign the letter. Cause I understand that people don’t share pieces of writing unless its their own. So I am gonna keep it the way writers in the 15th century did. Cause its not the writer who matters here…it’s the letter and the reader. Thank you for reading.

Is being single depressing on V-day?

As the countdown for Valentine's Day begins, the sight of couples exchanging sweet-nothings, cards, chocolates et al often leaves singles feeling lonely and depressed. While some may believe in celebrating the day by pampering themselves or having a gala time with family and friends, it can also make some feel miserable. So, can your 'solitary status' mar your self-esteem? Or would you just want to celebrate the joy of being single by indulging yourself?

Blogging !!!

Blogging has changed my opinion about myself...
I found out that my thoughts and my writing skills are much better than what I used to consider them..I have rediscovered myself through blogging...
 For a person, who loves to read and loves to write, rather loves to create; blogging has been a pretty 'incredible' experience.
It has saved me from losing touch with my love for writing.
Also the compliments on my blog do wonders for my self-esteem.
... and there's lots more..
If I retrospect and go back to my initial posts, I can feel the difference and can notice the evolution. The praise and appreciation by dear ones and an urge to update my web presence helped the cause. I always wanted the platform that blogspot gave me.. Apart from awakening a hibernating, rather a dormant trait of mine I've made new friends, I've learnt about writing, and various formats of writing and maybe I've created some of my own.
It has helped me in connecting with likeminded people as well ... And the criticism and suggestions have helped me grow. !!!
Cheers !!